A new study reveals that some food additives do increase hyperactivity in kids.

Yogamum says: Duh.

I understand that this is the first study to prove scientifically that such an effect exists, but I’ve been observing the phenomenon for years. When FreckleBoy was a toddler, I used to do my grocery shopping at Safeway, where the kind ladies in the bakery would give him a free cookie to gnaw on while I rushed around trying to throw stuff in the basket before he demanded to get down. I started to notice an interesting phenomenon: after eating cookies with colored sprinkles on them, he would go — hhmm, what is the technical term? — absolutely effing apeshit crazy and start babbling at the top of his lungs and totally spazzing out. If he ate a plain sugar cookie or even a chocolate chip cookie, he was fine. So I stopped giving him those cookies. After a few years FrogGirl came along, and when she was a toddler, I kind of forgot about the Sprinkle Effect and let her have a sprinkled cookie. Holy crap! She started speaking in tongues, in a weird space alien kind of voice, and running in circles.

So anyway, I’ve always tried to avoid the artificial coloring and additive junk, as much as possible. I mean, it’s not always possible because I live in the real world, and I’m kind of lazy, if you want to know the truth. Plus the kids seem to have outgrown the Sprinkle Effect. But generally we eat Annie’s White Cheddar Mac-n-Cheese instead of Kraft Mac-n-Cheese, Pirate’s Booty instead of Cheetos — okay, those foods aren’t perfect either, but it’s a start. I had to laugh at the quote from the doctor in that article who is concerned that taking food additives away from kids would cause them to be socially ostracized for not eating the same foods as their peers. If any kid ever laughed at my kid’s food, I’d tell my kid to tell them, “At least my mom loves me enough to actually make me a real lunch out of fresh ingredients, rather than stuffing some prepackaged chemical crap in a brown paper bag and calling it food.”

No, I wouldn’t say that, but I’d think it.

How much science do we really need to tell us that fresh, unprocessed, natural ingredients are better for us than a bunch of chemicals and additives extruded in a factory? My favorite rule of thumb for eating comes from Michael Pollan (I’m paraphrasing): “If your great-great-grandmother wouldn’t recognize it as food, you probably shouldn’t be eating it.” I don’t always live up to that standard, but it’s something to shoot for.